Off-Grid
A surreal, high-impact festival campaign fusing motion graphics, fashion, and fantasy. Inviting our audience to go off-grid in style.
Brand Graphics Lead - Art Direction, Graphic Design & Motion Graphics
The brief
To develop a graphic and motion direction for a festival campaign that felt otherworldly, surreal, and hyper-stylised. Set in a desert dreamscape, we wanted to blur the line between fantasy and reality. Inviting our audience to embody their delulu Coachella alter ego, even on a Glastonbury budget. The aesthetic speaks to the cool girl who’s both grounded and out of this world.
We had been experimenting with a displacement-based transition method, using the next frame to distort the current one. It felt tailor-made for this campaign.
Final Motion Graphics
Each motion piece begins with a 3D zoom on a cutout model layered over a dynamic backdrop, ramping speed to transition into the next visual via displacement. The result was a hypnotic sequence that kept the energy high and immersive.
We developed a layered visual language combining neo-Celtic and clean sans-serif typography to reflect the tension between tradition and futurism. Key imagery was composited into surreal, stitched-together backdrops, reinforcing the campaign’s detached-from-reality tone. This extended into carousels, where models were placed at varying depths to create dimensional compositions grounded in the campaign landscape.
Social & Stories
We leaned into the uncanny by using minimal typography and a muted, metallic grey to complement the striking photography. Radial motion blur added a surreal touch, amplifying the sense of movement and unease in a captivating way. For stories, we adapted the format to deliver maximum impact in just a few seconds, blending stillness with speed.
Knightvision.Studio is the creative practice of Jack Knight, a Graphic Designer, 3D Artist and Art Director based in the North West, UK.
