After a our discovery meeting we decided to depict a lonely, glowing phone box in the darkness. An abstract, dreamlike symbol of isolation and longing. We imagined it as an object in a liminal space, evoking a haunting sense of someone reaching out for connection but being met with silence.

Lighting & Composition

We wanted the lighting to feel like someone had stumbled upon this strange object in the dark. The setup included a flashlight style forward facing light and a glowing, eerie green aura from within the booth. This lighting became key in shaping the dreamlike and cinematic tone.

The Phone Box

Starting with sketches of neo-tribal inspired sigils, I brought them into 3D and used them to wrap the phone box in a surreal, metallic shell. The goal was to keep the phone box recognisable, but imbue it with an abstract and otherworldly edge, something that felt mystical, mechanical, and deeply personal.

Typography

We initially explored a serif typeface inspired by Neon Genesis Evangelion, but found it too stylistically distracting. It blended too much into the environment. We shifted to a slightly stretched sans serif to inject a cleaner, modern rave aesthetic, creating visual contrast with the tribal forms of the booth.

We worked through several design iterations, evolving the concept based on both WXRLDPRINCE’s tastes and my own creative input. We explored different layout ideas, environmental elements, and details to make the composition richer and more immersive.

Original Artwork Incorporation

A key request was to reference the original album cover, which was a blurry, motion-based image. To nod to that, we subtly integrated the original artwork into the scene. Some versions had it pinned to the booth, others featured floating pieces drifting through the air with added motion blur. This created a connection between the past and present of the project.

Graffiti Incorporation

The client also wanted to incorporate a specific piece of graffiti he had seen. I refined it and placed it on barrels in the background, anchoring the scene with an authentic connection to the artists personality.

Final Options

We explored multiple final directions, playing with placement of elements, levels of abstraction, and the arrangement of set dressing. The final chosen artwork featured dynamic floating pieces of the original album art, tying together nostalgia, transformation, and surreal futurism.

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