Bryson Tiller Shake Drop
Archie’s approached me to lead the creative campaign for their high-profile Bryson Tiller milkshake drop, an exciting celebrity collab that needed bold, recognizable visuals to generate buzz both in-store and online.
Art Direction, Graphic Design & Motion Graphics
The brief
Archie’s brought me on to lead the creative campaign for their celebrity collab with R&B artist Bryson Tiller. The goal was to create content that felt instantly iconic and shareable. For the static visuals, I referenced the epic feel of Marvel movie posters and boxing promotions. Imagery that evokes scale, drama, and cultural weight. The motion graphics added a fun, fast-paced layer, using bold typography and a scrapbook-style collage treatment to mirror social media trends. The result was a cohesive campaign that stood out in-store, online, and across Archie’s channels.
For the static visuals, I drew inspiration from the cinematic drama of Marvel movie posters and the high-impact design of boxing promos. These familiar pop culture aesthetics created instant recognizability and hype for the audience. Bold pink gradients, layered portraits, and a strong typographic hierarchy anchored the campaign visually while aligning with Archie’s established brand look.
The motion content was designed to be loud, energetic, and social-media-ready. We leaned into a scrapbook-style composition, cut-out layers, bouncy transitions, and playful movement to give it a raw, fun vibe. The typography hits hard and fast, syncing with the beat for an animated treatment that captures attention in seconds.
I was also commissioned to create an a quick stop motion style scrapbook illustration to be used in a social media carousel post.
Knightvision.Studio is the creative practice of Jack Knight, a Graphic Designer, 3D Artist and Art Director based in the North West, UK.
